Marketing Your Book

  Marketing Is Hard Work, But Worth It

• Make a Marketing Plan - There are lots of guides on the Interent that can show you how to do this. Target your customers and decide what strategies will work best for you. For instance, if you've written a children's book, your main customers are children; try to set up speaking engagements in local schools and at events that attract parents and grandparents. If your customers are cat owners, you may want to market to pet stores and vets.


• Build a Website - We can build you a great new website so people can find you, read excerpts, and perhaps buy a copy right from your site. Make sure your website address is printed on business cards and bookmarks. Check out our Web development division: WebHub Design.


• Develop Your Marketing Material - We can help you design business cards, postcards, flyers, and bookmarks.


• Send Out Press Releases - Announce your new book to your local newspapers, radio stations, and TV stations. Our writers are skilled at writing press releases if you need help.


• Network - Ask your friends and family to help you spread the word. Ask everyone you know to be your personal sales reps.


• Set Up Public Appearances - Set up book signings at your local bookstores. Get speaking engagements at events and conferences, and publicize your appearances with press releases and through word of mouth.

Books about Book Marketing

• 1001 Ways to Market Your Books, by John Kremer
  
• Jump Start Your Book Sales, by Marilyn and Tom Ross
  

Buy one or both of these books. They are the best on the market. They include how to generate free press, send out reviews, conduct author tours, sell books to traditional bookstores, find distributors and fulfillment companies, and become involved in nontraditional sales outlets.

Contact us about your book marketing work. E-mail us with your needs and we'll be glad to get back to you.